Go East Cans

Kulshan Brewing Co. produces an IPA every year to kick off snow season in the Pacific NW. The name and pricipal graphic refer to the Highway that runs east up to the Mount Baker Ski Area, which holds the world record for most snowfall in one season - 95 ft. Kulshan wanted a package for their winter seasonal IPA that expressed the excitement that folks feel when the snow starts falling. The solution we chose was a can that appeared to be covered in bright stickers, the way a water bottle or a rocket box might be.