Johnny’S Distillery

Brand | Packaging

Johnny’s Distillery crafts unique spirits that are distilled exclusively with pure, natural spring water flowing from the historic springhouse on their 180-acre family farm in rural Butler County, PA. They also operate bars, a speakeasy, multiple wedding venues, and a flower farm, among other ventures.

They approached me looking for a rebrand and new packaging. We immediately decided to highlight the farm and the flowers on the new packaging. Through interviews and research, I suggested that we emphasize the historic springhouse as a major selling point.

This was an extensive project. I worked with distributers to find new bottles that better represented the brand. I created custom label shapes and worked with printers to ensure everything would comply with their bottling and labeling machines.